Our objective

We want to make it fun, easy, and delightful for kids to spend time building, exploring, learning ideas with joy.

We had a deep appreciation for the creative, hands-on projects that encourage this kind of thinking, but as a parent, we often found that our best intentions fell short. It was tough to find the time to do the research and come up with an idea.

Concepts Lab does research in Educational Toys with Do It Yourself methodology. It is the process of constructing, changing, or fixing things that make them keen observers which is a gift they will use for a lifetime.

As a social outreach responsibility, we decided to donate one kit for every 10 kits sold to an underprivileged kid or school to give them the same knowledge and opportunity as other kids.